In order to establish Rank Group’s ESG strategy, Buchanan’s ESG team were engaged to conduct an in-depth materiality assessment for the business, to determine the most material risks and opportunities and define the scope of sustainability reporting. Working with subject matter experts from across the Group, Buchanan developed Rank’s ESG strategy, capturing existing initiatives as well as helping to develop their forward-looking objectives.
The Group’s inaugural Responsible Business Report, copywritten and produced by Buchanan, sets out this strategy. The report demonstrates how Safer Gambling considerations are central to the purpose of the business and presents the four key focus areas: customer experience, colleagues experience, environmental management, and community engagement.