Ensuring no-one gambles with player safety

Buchanan conducted an in-depth materiality assessment for the Group. We surveyed a range of internal and external stakeholders – including employees, customers, suppliers, investors, and regulators – to understand which ESG issues they perceived were most important for the Group.

In conjunction with this, we conducted interviews with subject matter experts from across the business to capture further insight into the risks and challenges they face in their roles. These interviews also contextualised the ranking of the issues in the surveys.

The results of the assessment were produced in a materiality matrix for the annual report and, alongside the insights gathered, influenced the development of the Group’s ESG strategy and resulted in the formation of an Executive-level ESG Committee.

Buchanan conducted an in-depth materiality assessment for the Group. We surveyed a range of internal and external stakeholders – including employees, customers, suppliers, investors, and regulators – to understand which ESG issues they perceived were most important for the Group.

In conjunction with this, we conducted interviews with subject matter experts from across the business to capture further insight into the risks and challenges they face in their roles. These interviews also contextualised the ranking of the issues in the surveys.

The results of the assessment were produced in a materiality matrix for the annual report and, alongside the insights gathered, influenced the development of the Group’s ESG strategy and resulted in the formation of an Executive-level ESG Committee.

The materiality assessment provided focus for the business in its ESG management, achieved buy-in from across the Group into the importance of ESG, and enabled development of a strategy to progress the Group’s objectives.

To communicate this progress to the market, Buchanan worked with the Group to develop an interim Responsible Business Report which laid out the focus areas and demonstrated the governance of these issues.

Having established an ESG strategy and governance framework, the next stage was to measure performance. We supported the Group in identifying a host of metrics against each focus area and published the Group’s first full-year Sustainability Report.