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Ashoka WhiteOak Emerging Markets Trust plc

Investment companies sector sees first premium listing since late 2021

Emerging Markets Investment Company
London Stock Exchange
Initial Public Offering
Ashoka WhiteOak Emerging Markets Trust (AWEM), a newly incorporated investment company, began trading on the London Stock Exchange on Wednesday, 3 May 2023.

Buchanan were engaged to support with their external communications strategy and provide counsel to the company and its broker during the IPO process.
“Buchanan delivered a remarkably successful result in communicating & promoting the AWEM opportunity against a particularly challenging background for new IPOs, let alone investment company ones. They obtained a most impressive range of media coverage including with several major commentators whose endorsements were undoubtedly critical in securing the launch & listing of the new Company, and they demonstrated handsomely just what an effective PR campaign can achieve when executed & managed as professionally as they did.”

Martin Shenfield,
Non-Executive Chairman of Ashoka WhiteOak Emerging Markets Trust plc

“The Buchanan team were an integral ingredient to the successful IPO of AWEM, where a well thought-through media plan delivered two prominent articles in the weekend editions of leading national newspapers, in addition to other specialist publications. In our opinion this is the best press coverage of any IPO that Ellora team members have worked on historically. Buchanan adds a great deal of value, based on their leading understanding of the investment companies universe and built on a solid network of quality, longstanding relationships.”

Oliver Kenyon,
Corporate Finance at Ellora Partners

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